Craft breweries have become extremely popular in recent years, but the craft beer market is at risk of being over-saturated. In 2023, the number of craft breweries in the U.S. reached an all-time high of 9,683. With the large number of breweries on the market, it’s important that you do everything in your power to stand out from the competition.
One way you can do that is to utilize a craft beer can label that is unique and appealing to consumers. According to recent research, you only have eight seconds to capture your customer’s attention before they’ve moved onto something else. Make those eight seconds count. Here, we’ll dive into 7 craft beer can label solutions that can make customers do a double-take.
Are you ready to boost the quality of your beer can labels? Connect with The Kennedy Group, an Inovar company, today to get started.
7 Tips for Innovative Craft Beer Can Label Solutions
1. Add Personality
Ensure that your craft beer can label is unique to your brewery. Add personality to it with eye-catching visuals or graphics. Use color so that you can grab consumer attention right away. Your label should include images or distinct fonts that set you apart from other craft beers. Injecting personality into your label will help customers remember your brand better. At The Kennedy Group, we understand the difficulties the craft beer market is facing, and that’s why we provide you with labels that capture your customers’ attention immediately. We offer vivid graphics and eye-catching visuals so that your brand stands out right away.
2. Utilize a Unique Shape for Your Craft Beer Can Label
Consider the size and shape of your craft beer label. It’s important that it fits the bottle or can as well. Think about whether you want a front label and a back label, or one that wraps all the way around. Using a more complex geometrical shape will make your label stand out.
3. Use Quality Materials
Ensure that the materials you use for your craft beer can label can hold up well, especially should condensation accrue on the can. There are different materials you can use for your label, such as white film, metalized film, or clear film, and these materials can also contribute to the overall aesthetic appeal of your label. At The Kennedy Group, we prioritize quality materials, ensuring that your beer can label can hold up over time.
4. Take Advantage of Advertising Opportunities
Beer can labels are a great opportunity for you to advertise. You can share promotions, and depending on the space, include advertisements. You can also pair your craft beer can labels with other promotional opportunities. One excellent example is The Kennedy Group’s groundbreaking, patent-pending BevCom labels, which are specially shaped on-pack communication pieces that can be utilized on can rings. They can give you up to 250% more room to advertise and sell more of your products.
5. Share Brand Information
Beer can labels are a wonderful way to share information about your brand. Include a condensed version of your brewery’s history or give information about the ingredients or processes you use to brew your beer. Sustainability has become a big consumer focus recently as well, so your labels can include some succinct information about your environmentally friendly practices. You should also ensure your brewery’s location is visible on the label in the event that a customer decides to pay you a visit if you offer tours.
6. Include Interactive Elements on Your Craft Beer Can Label
Labels are also a great opportunity to include interactive elements that are unique to your business. Include a QR code that brings the customer to your website, your Google Maps location, or your social media pages. You can also link to discounts or coupons. Over 100 million users in the U.S. are expected to scan QR codes by 2025. If you include QR codes on your labels, you have the potential to engage with a large number of customers.
7. Be Consistent
Ensure that your labels are consistent across your products. Use the same fonts or imagery, with only small variations, like color, to designate different flavored items. Consistency helps you build brand awareness, which can lead to brand loyalty, because customers are more likely to recognize your brand.
The Kennedy Group Can Transform Your Craft Beer Can Labels
Since 1974, The Kennedy Group has been creating custom labeling solutions for a wide range of industries and applications. We leverage the latest technology to produce products that are unmatched in quality. In addition to our custom beer can labels and BevCom labels, you can also turn to us for keg ring labeling. With our rapid digital print capabilities and our competitive price structure, we have the labeling solutions you need to find success in the craft beer market. If you’re ready to ensure your craft beer can labels stand out from the crowd, get in touch with our team today.
